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About Us |
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Transformation |
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Since its formation, the bank has grown successfully and greatly in terms of its
scale, scope and complexity.
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50 Years Of History |
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Bigger Scale:
More Customers, More Business, More Personnel.
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Wider Scope:
More Services, More Branches, More Countries.
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Greater Complexity:
New Technologies, Different Risks.
For 50 years, the bank has been a leading player in the financial services industry in
Jordan and beyond.
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A New Future |
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Strategies:
Fact-Based, Clear, Ambitious, “Winning”.
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Organization:
Customer and Sales-Focused, Cost-Effective.
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Management Processes
World-Class, Cost-Effective, Motivating.
To ensure rapid yet safe expansion, we are building world-class strategies, structures,
processes and human resources.
The primary objective behind our ambitious transformation
is to build superior shareholder value via improved profitability.
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Increased Income |
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- Intensive Selling and Cross Selling.
- Optimal Asset and Liability Management.
- Focused Marketing Strategy.
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Rigorous Risk Management |
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- World Class Credit Risk Management
- Market, Operational, and Regulatory Risk Management
- Asset & Liability Risk Management
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Greater Cost Effectiveness |
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Cost Effective Organization Structure.
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Reengineered Processes & Procedures.
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Freeing People for Selling.
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Maximum Value from IT.
We are restructuring our organization in order to increase income, improve risk
management and enhance cost effectiveness.
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